Making good mobile promotion is child’s play.
That’s a doctrine one Canadian group is bringing home from Cannes this week. For a initial time this year, a festival combined a stand-alone difficulty for mobile ads. Toronto group Cundari was among a Gold Lion winners, for a smartphone diversion it built for a Hospital for Sick Children. The “Pain Squad” diversion was designed to inspire immature cancer patients to fill out some-more unchanging pain journals – a consistent problem with coherence when traffic with kids already ragged out from unpleasant deviation treatments and surgeries.