LONDON–()–Investment in mobile computing capabilities by UK banks and financial
institutions has turn a poignant determinant of competitive
advantage, according to investigate suggested currently by Rackspace
Hosting (NYSE: RAX), a use personality in cloud
computing.
“There is a transparent ardour to use mobile apps for rival advantage
in banking and finance, that will underpin investments in technology
that can broach genuine business benefits”
Providing business with mobile apps is now noticed as being essential to
carrying a rival advantage by 63 per cent of financial services
organisations. The growth of apps such as Barclays’ Pingit is an
instance of how use of innovative record can be sparkling and engaging
to a customer; it also demonstrates a banking sector’s wider
